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5 reasons why investors should turn to Sutton for strong returns

By Surrenden Invest | May 21, 2015

We’ve mentioned previously how demand for property in Greater London is creating excellent opportunities for investors. Recent statistics show that Sutton is currently offering fantastic value to those who are looking away from the city centre for competitive deals and high rental yields.

Here are five key reasons why Sutton is set to continue to provide significant returns for property investors in London.

1. It’s a great location for commuters
Traditionally, Sutton has always been a popular borough for commuters. Travellers can reach many of London’s main stations, including London Bridge, Victoria, Liverpool Street and King’s Cross, in less than 30 minutes, and with 14 trains running into the city every single hour, tens of thousands of the town’s residents are choosing to make the relatively short journey into the city centre every day in order to take advantage of the lower rents and house prices that can be on the outskirts of the capital.

2. The borough is a key area of development
Sutton has been highlighted as one of the top ten metropolitan areas in the London Plan, which provides a framework for development in the capital for the next 15 years. This alone is generating confidence in the region’s ability to attract and retain homeowners and tenants.

3. Yet property prices are still relatively low
Eventually, new developments in Sutton will drive up property prices – but for now, investors can enjoy excellent value offers compared to other popular locations in Greater London. At the time of writing, the typical price of a property in Sutton is approximately £449 per square feet, significantly lower than a similar property in New Malden (£500 per square feet) or to the northwest in Twickenham (£800 per square feet).

4. Regeneration is improving quality of life for residents…
Its enviable location and competitive property prices aside, Sutton offers a home-away-from-home feel for those who are more used to the hustle and bustle of the city centre. There are plenty of amenities nearby and planned regeneration work within the town centre, Worth a reported £50million, is set to add even more offices and retail units to the northern sector. Investment into outdoor spaces, including a public square, will serve to breathe new life into the urban landscape.

The authorities also plan to improve rail links and to connect Sutton to the Tramlink network that facilities the south of the city.

5. …which is in turn enticing families to the area
All of these factors continue to draw interest from the professional demographic, but interestingly, Sutton is also attracting families, particularly those with young children. This could be in part down to the fact that Sutton boasts some of the UK’s best schools. The borough as a whole is one of the top-performing education authorities in the whole country, with 93% of primary schools and 88% of secondary schools rated by OFSTED as either ‘Good’ or ‘Excellent’. University students keen to keep rents low during term time are also choosing Sutton for its fast links to Victoria, which is home to the London School of Economics (LSE) and University College London.

For more information on our latest investment opportunities in Sutton and Greater London, please contact Surrenden Invest directly.

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